I would like women to realize that they are not wedded to social norms, like having to carry a purse or giving up their last name during marriage. I want more women to question the status quo and to seek alternatives so that they can feel more independent and free.
Interested in starting your own entrepreneurial journey in a clothing line but unsure what to expect? Then read up on our interview withBarbara Zabawa, founder ofPursesuitz, LLC., located in Mc Farland, WI, USA.
What's your business, and who are your customers?
My business is Pursesuitz, LLC, and we serve women who want to venture out hands and worry-free. Pursesuitz Pocketwear aims to level the playing field between men's and women's clothing by providing functional pockets in shapewear that can be worn as an undergarment or standalone activewear clothing. Too many times, women are denied the same freedom men experience because we carry our essentials in an external bag. Bags are not always allowed or practical, particularly when being active. Pursesuitz Pocketwear provides a safe, secure place for women to store their essentials without sacrificing style.